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19 March 2015

Content to Strengthen Your London Online Marketing

When it comes to online marketing, content is king. Why? Unlike aggressive selling, it’s a great way to subtly entice people to purchase your product without actually pushing it in their face; instead, you provide them with relevant information and positioning yourself as an authority at the same time. When writing content, here are two things to keep in mind:

Narrow down your target market

Appealing to a broad market may work, but the effect would be that strong. Use your content to relate your business closer to your targets’ lifestyles. If you’re running a restaurant business, for instance, don’t just focus on how delicious the dishes are. Think of occasions that your target market can celebrate in your restaurant: a birthday or wedding reception perhaps. You may also target individuals with different interests, e.g. a businessman needing a place to conduct a corporate lunch meeting or a person planning a farewell party for a friend. There are unlimited scenarios you can use to fill your blog.

Default to layman

It’s fine to be jargon-y if your audiences are as adept in the field, such as when you’re supplying equipment to manufacturers who have the same level of technical knowledge as you do. If you’re serving ordinary people, however, like in the case of law firms, dental facilities or restaurants, you should choose the simpler terms. No matter how knowledgeable you may appear, if the audience does not understand you, then your efforts will be futile.

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